{"id":368,"date":"2026-01-24T23:12:35","date_gmt":"2026-01-24T22:12:35","guid":{"rendered":"https:\/\/georginajs.com\/?page_id=368"},"modified":"2026-10-09T13:47:10","modified_gmt":"2026-10-09T11:47:10","slug":"casos","status":"publish","type":"page","link":"https:\/\/georginajs.com\/en\/casos\/","title":{"rendered":"Casos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"368\" class=\"elementor elementor-368\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83255ac e-flex e-con-boxed e-con e-parent\" data-id=\"83255ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d5a358d e-con-full e-flex e-con e-child\" data-id=\"d5a358d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44fa50 elementor-widget elementor-widget-html\" data-id=\"b44fa50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<h1 class=\"hero-title\">\n  <span class=\"hero-category\">Proyectos de branding e identidad visual: <\/span>\n  <span class=\"hero-main\">CASOS DE \u00c9XITO.<\/span>\n<\/h1>\n<style>\n.hero-title {\n  margin: 0 0 1rem 0;\n}\n\n.hero-category {\n  display: block;\n  font-family: var(--theme-font-family);\n  font-size: 1rem;\n  line-height: 1.5;\n  opacity: 0.85;\n  margin-bottom: 1em;\n}\n\n.hero-main {\n  display: block;\n  font-size: 3.5rem;\n  text-transform: uppercase;\n  line-height: 1.2;\n}\n@media (max-width: 768px){\n    .hero-main {\n        font-size: 2.5rem;\n    }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8192ffc elementor-widget elementor-widget-text-editor\" data-id=\"8192ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada marca tiene su propia historia y aqu\u00ed comparto algunas de las transformaciones m\u00e1s significativas que logramos combinando claridad estrat\u00e9gica, visual branding, desarrollo digital y posicionamiento.<\/p><p>Acompa\u00f1ando desde cerca a mis clientas mujeres con talento, trayectoria y visi\u00f3n para construir marcas s\u00f3lidas, coherentes y preparadas para crecer tanto\u00a0 a nivel local como internacional,\u00a0 impactando a m\u00e1s personas con sus servicios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c17909a e-con-full e-flex e-con e-child\" data-id=\"c17909a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350db24 elementor-widget elementor-widget-image\" data-id=\"350db24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"1024\" src=\"https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/casos-de-exito-de-branding-e-identidad-visual-georgina-js-902x1024.jpg\" class=\"attachment-large size-large wp-image-714\" alt=\"Casos de \u00e9xito de branding e identidad visual - Georgina JS\" srcset=\"https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/casos-de-exito-de-branding-e-identidad-visual-georgina-js-902x1024.jpg 902w, https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/casos-de-exito-de-branding-e-identidad-visual-georgina-js-264x300.jpg 264w, https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/casos-de-exito-de-branding-e-identidad-visual-georgina-js-768x871.jpg 768w, https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/casos-de-exito-de-branding-e-identidad-visual-georgina-js-11x12.jpg 11w, https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/casos-de-exito-de-branding-e-identidad-visual-georgina-js.jpg 943w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8b4530 e-flex e-con-boxed e-con e-parent\" data-id=\"f8b4530\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f2b5d3 e-con-full e-flex e-con e-child\" data-id=\"7f2b5d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d6570 elementor-widget elementor-widget-image\" data-id=\"f4d6570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"569\" src=\"https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/valerie-branding-packaging-aceites-esenciales.jpg\" class=\"attachment-large size-large wp-image-715\" alt=\"Dise\u00f1o de identidad visual y packaging para la marca de aceites esenciales Valeri\u00e8\" srcset=\"https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/valerie-branding-packaging-aceites-esenciales.jpg 528w, https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/valerie-branding-packaging-aceites-esenciales-278x300.jpg 278w, https:\/\/georginajs.com\/wp-content\/uploads\/2026\/04\/valerie-branding-packaging-aceites-esenciales-11x12.jpg 11w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc778b e-con-full e-flex e-con e-child\" data-id=\"8bc778b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2fb3c elementor-widget elementor-widget-heading\" data-id=\"7d2fb3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CASO #1<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf9532 elementor-widget elementor-widget-heading\" data-id=\"9bf9532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valeri\u00e8<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691da79 elementor-widget elementor-widget-heading\" data-id=\"691da79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Aceites esenciales org\u00e1nicos - Madrid<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25710d elementor-widget elementor-widget-text-editor\" data-id=\"e25710d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PROYECTO<br \/><\/strong>Creaci\u00f3n de marca + packaging + lanzamiento 360<\/p><p><strong>PUNTO DE PARTIDA<\/strong><br \/>Val\u00e9rie quer\u00eda lanzar una marca sostenible con una est\u00e9tica \u00fanica, valores aut\u00e9nticos y alta calidad.<\/p><p><strong>QU\u00c9 HICIMOS<\/strong><br \/>Mentor\u00eda 1:1 \u2013 Claridad Estrat\u00e9gica, Visual Branding, Web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a666bf e-flex e-con-boxed e-con e-parent\" data-id=\"5a666bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0337de e-con-full e-flex e-con e-child\" data-id=\"d0337de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dde870e e-con-full e-flex e-con e-child\" data-id=\"dde870e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51401c3 elementor-widget elementor-widget-heading\" data-id=\"51401c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CASO #2<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a508b3 elementor-widget elementor-widget-heading\" data-id=\"1a508b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Natalia Rubio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252d37c elementor-widget elementor-widget-heading\" data-id=\"252d37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Financial Advisor - Uruguay<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f3b4a elementor-widget elementor-widget-text-editor\" data-id=\"86f3b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<strong>PROYECTO<br \/><\/strong>Reposicionamiento + marca personal <br \/>+ visual Branding + web<\/p><p><strong>PUNTO DE PARTIDA<\/strong><br \/>Natalia ten\u00eda trayectoria y autoridad en su industria, pero su marca personal no reflejaba su propuesta de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c0bf8 e-con-full e-flex e-con e-child\" data-id=\"28c0bf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3afb5e4 elementor-widget elementor-widget-spacer\" data-id=\"3afb5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d37862 e-flex e-con-boxed e-con e-parent\" data-id=\"5d37862\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a567d5 e-con-full e-flex e-con e-child\" data-id=\"6a567d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c0fe296 e-con-full e-flex e-con e-child\" data-id=\"c0fe296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c05077 elementor-widget elementor-widget-heading\" data-id=\"1c05077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CASO #3<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede6dd6 elementor-widget elementor-widget-heading\" data-id=\"ede6dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fernanda Cajide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab25a2 elementor-widget elementor-widget-heading\" data-id=\"dab25a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Bailarina y Artista de Tango - Dubai<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f215fa0 elementor-widget elementor-widget-text-editor\" data-id=\"f215fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<strong>PROYECTO<br \/><\/strong>Claridad Estrat\u00e9gica + Rebranding + marca personal art\u00edstica + web + posicionamiento internacional.<\/p><p><strong>PUNTO DE PARTIDA<\/strong><br \/>Fernanda ten\u00eda una carrera art\u00edstica consolidada, pero su marca personal no reflejaba su identidad \u00fanica ni su potencial global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dda198b e-con-full e-flex e-con e-child\" data-id=\"dda198b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa58700 elementor-widget elementor-widget-spacer\" data-id=\"fa58700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e908caa e-flex e-con-boxed e-con e-parent\" data-id=\"e908caa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ece9d17 e-con-full e-flex e-con e-child\" data-id=\"ece9d17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f76d15d e-con-full e-flex e-con e-child\" data-id=\"f76d15d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d622d elementor-widget elementor-widget-heading\" data-id=\"72d622d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CASO #4<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3bf9fa elementor-widget elementor-widget-heading\" data-id=\"a3bf9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ivelis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ab065 elementor-widget elementor-widget-heading\" data-id=\"c1ab065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Agencia de Social Media y Eventos - Shanghai<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9f001 elementor-widget elementor-widget-text-editor\" data-id=\"1c9f001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<strong>PROYECTO<br \/><\/strong>Claridad Estrat\u00e9gica + Marca Personal + Visual Branding + Web<\/p><p><strong>PUNTO DE PARTIDA<\/strong><br \/>Ivelis contaba con una s\u00f3lida trayectoria profesional, pero su marca no comunicaba con claridad el valor de su experiencia ni el tipo de clientes con los que quer\u00eda trabajar. Necesitaba un posicionamiento m\u00e1s estrat\u00e9gico para acompa\u00f1ar la siguiente etapa de crecimiento de su negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4650d01 e-con-full e-flex e-con e-child\" data-id=\"4650d01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8243b6 elementor-widget elementor-widget-spacer\" data-id=\"d8243b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b329989 e-flex e-con-boxed e-con e-parent\" data-id=\"b329989\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c8683 elementor-widget elementor-widget-heading\" data-id=\"43c8683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Si est\u00e1s lista para dar el siguiente paso, aqu\u00ed estoy para acompa\u00f1arte con estrategia, visi\u00f3n, experiencia y un enfoque 100% personalizado.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8dd71 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0b8dd71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/georginajs-1\/20min\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RESERVA TU CLARITY CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Proyectos de branding e identidad visual: CASOS DE \u00c9XITO. Cada marca tiene su propia historia y aqu\u00ed comparto algunas de las transformaciones m\u00e1s significativas que logramos combinando claridad estrat\u00e9gica, visual branding, desarrollo digital y posicionamiento. Acompa\u00f1ando desde cerca a mis clientas mujeres con talento, trayectoria y visi\u00f3n para construir marcas s\u00f3lidas, coherentes y preparadas para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-368","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/georginajs.com\/en\/wp-json\/wp\/v2\/pages\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/georginajs.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/georginajs.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/georginajs.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/georginajs.com\/en\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":0,"href":"https:\/\/georginajs.com\/en\/wp-json\/wp\/v2\/pages\/368\/revisions"}],"wp:attachment":[{"href":"https:\/\/georginajs.com\/en\/wp-json\/wp\/v2\/media?parent=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}