This week I had a call with a client, and I was asking her about her business in these uncertain times. One of her responses was this: “I feel confused, not knowing what I should do next”, said Nathalie. “I need to make more sales”.
Another friend sent me a DM and said: “Things are moving but I know I need to make changes to make the most out of my business. I feel stuck and overwhelmed.”
So, what’s stopping you from building the brand of your dreams? There are a couple of reasons that I often hear when I asked this question.
“I need more Clarity.” “I feel insecure.” “Nobody knows my product or services.”
I know how important it is to have clarity. After all, clarity allows you to know exactly what steps to take and where to head to.
And the way to get that clarity is to build your brand foundations.
Similar to building a house, you build the foundation first, you then build the walls, the windows and the roof.
Your brand foundations are the essential beginnings of a building.
You need to be clear on the following aspects of your brand:-
Your why – Why did you start your business? What motivates you to work in this particular project? Why you? Why now?
Your vision – What kind of business do you want? What values does your brand promote? Where do you want to be in 1, 3 and 5 years?
Your ideal client– Who do you serve? Why does she need you? What problem are you helping to solve with your product or service?
Your story – What’s the story behind the brand? Why is your brand different? What’s your story?
I work through all these topics in detail during my 3-month personalised program Brand Experience and the results my clients get are amazing. Getting paid for what you love to do and creating a succesful brand is not that complicated when you have a plan and a strategy. Let’s talk! Book your free discovery call here
PS: I’d love to know more about you! Why did you start your business? Why are you working on this project? Just hit reply and let me know. I read each and every email and messages. And I’ll be getting back to you.
