{"id":3289,"date":"2020-08-28T06:48:22","date_gmt":"2020-08-28T06:48:22","guid":{"rendered":"https:\/\/yourfabulousbrand.com\/?p=3289"},"modified":"2021-08-31T14:36:22","modified_gmt":"2021-08-31T14:36:22","slug":"how-to-create-a-brand-that-sells","status":"publish","type":"post","link":"https:\/\/georginajs.com\/es\/how-to-create-a-brand-that-sells\/","title":{"rendered":"How to build a brand strategy that sells"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3292 size-large\" src=\"https:\/\/georginajs.com\/wp-content\/uploads\/2020\/08\/a-brand-strategy-that-sells--683x1024.png\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/georginajs.com\/wp-content\/uploads\/2020\/08\/a-brand-strategy-that-sells--683x1024.png 683w, https:\/\/georginajs.com\/wp-content\/uploads\/2020\/08\/a-brand-strategy-that-sells--200x300.png 200w, https:\/\/georginajs.com\/wp-content\/uploads\/2020\/08\/a-brand-strategy-that-sells--768x1152.png 768w, https:\/\/georginajs.com\/wp-content\/uploads\/2020\/08\/a-brand-strategy-that-sells--8x12.png 8w, https:\/\/georginajs.com\/wp-content\/uploads\/2020\/08\/a-brand-strategy-that-sells--600x900.png 600w, https:\/\/georginajs.com\/wp-content\/uploads\/2020\/08\/a-brand-strategy-that-sells-.png 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>This week I had a call with a client, and I was asking her about her business in these uncertain times. One of her responses was this: \u201cI feel confused, not knowing what I should do next\u201d, said Nathalie. \u201cI need to make more sales\u201d.<\/p>\n<p>Another friend sent me a DM and said: \u201c<em>Things are moving but I know I need to make changes to make the most out of my business. I feel stuck and overwhelmed.<\/em>\u201d<\/p>\n<p>So, what&#8217;s stopping you from building the brand of your dreams? There are a couple of reasons that I often hear when I asked this question.<br \/><em><br \/><\/em>\u201c<em>I need more Clarity.<\/em>\u201d <em>\u201cI feel insecure.<\/em>\u201d \u201c<em>Nobody knows my product or services.<\/em>\u201d<\/p>\n<p>I know how important it is to have clarity. After all, clarity allows you to know exactly what steps to take and where to head to.<\/p>\n<blockquote>\n<p>And the way to get that clarity is to build your <strong>brand foundations.\u00a0<\/strong><\/p>\n<p>Similar to building a house, you build the foundation first, you then build the walls, the windows and the roof.<\/p>\n<\/blockquote>\n<p>Your brand foundations are the essential beginnings of a building.<\/p>\n<p>You need to be clear on the following aspects of your brand:-<\/p>\n<p><strong>Your why\u00a0<\/strong>\u2013 Why did you start your business? What motivates you to work in this particular project? Why you? Why now?<\/p>\n<p><strong>Your vision<\/strong>\u00a0\u2013 What kind of business do you want? What values does your brand promote? Where do you want to be in 1, 3 and 5 years?<\/p>\n<p><strong>Your ideal client<\/strong>\u2013 Who do you serve? Why does she need you? What problem are you helping to solve with your product or service?<\/p>\n<p><strong>Your story<\/strong>\u00a0\u2013 What\u2019s the story behind the brand? Why is your brand different? What\u2019s your story?<\/p>\n<p><span style=\"font-weight: 400;\">I work through all these topics in detail during my <a href=\"https:\/\/georginajs.com\/es\/brand-experience\/\">3-month personalised program Brand Experience<\/a> \u00a0<\/span><span style=\"font-weight: 400;\">\u00a0and the results my clients get are amazing. <\/span><span style=\"font-weight: 400;\">Getting paid for what you love to do and creating a succesful brand is not that complicated when you have a plan and a strategy. Let&#8217;s talk! Book your free discovery call <a href=\"https:\/\/calendly.com\/georginajs-1\/20min?month=2020-09\">here\u00a0<\/a><\/span><\/p>\n<p><strong><em>PS<\/em><\/strong><em>: I\u2019d love to know more about you! Why did you start your business? Why are you working on this project? Just hit reply and let me know. I read each and every email and messages. \u00a0And I\u2019ll be getting back to you.<\/em><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This week I had a call with a client, and I was asking her about her business in these uncertain times. One of her responses was this: \u201cI feel confused, not knowing what I should do next\u201d, said Nathalie. \u201cI need to make more sales\u201d. Another friend sent me a DM and said: \u201cThings are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32,17],"tags":[],"class_list":["post-3289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business"],"_links":{"self":[{"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/posts\/3289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/comments?post=3289"}],"version-history":[{"count":0,"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/posts\/3289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/media\/3292"}],"wp:attachment":[{"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/media?parent=3289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/categories?post=3289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/georginajs.com\/es\/wp-json\/wp\/v2\/tags?post=3289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}